Train your own
Gus Masters.
New revenue streams. Skilled staff. Meaningful sauna experiences.
You have the facilities. I bring the education. With The In-Between Method you can train your own gus masters or offer professional gus master certification to external participants. I deliver the teaching, the course material and the certification. You choose how we work together.
Jean Rikke Gorell
The In-Between Method combines many years as a business owner and leader with a professional approach to breathwork, yoga, sauna ceremony, the nervous system and human wellbeing. With around 30 years in media and communications, I bring deep experience in business development, marketing and experience-based concepts.
I am a certified breathwork facilitator (including trauma-informed), yin yoga teacher and certified gus master, currently training in psychotherapy and fascia yoga.
My approach is built on the belief that a great gus master does not only create heat, but understands the body, the guest, the atmosphere and the responsibility that comes with holding an experience in the sauna.
More than heat.
A space for presence.
Historically, the sauna has been far more than a warm room: a meeting place, bathing place, healing room, birthing room, ritual space and place of rest. Today the sauna is a space for stillness and a pause from everyday life, and it has become a therapeutic space and home to a special community.
A training for
today's gus master.
I have developed a professional gus master training that brings the most essential skills together in one carefully designed programme. It is built on an understanding of the body, the breath and the nervous system's response to heat and cold, combined with the practical art of creating a safe, sensory and coherent gus experience.
We master the heat and understand the person.
The body
Heat, cold and physiology
The breath
Breathwork and the nervous system
Nature's elements
Water, ice and heat
The art of gus
Technique, flow, music and experience
Oils & herbal
Essential oils, scents and nature's botanicals in the sauna
Hosting
Presence, communication and safety
Practice
Training, feedback and exam
Participants learn
- What sauna is, and the different forms
- Understanding heat and steam
- Fan and towel technique
- The body, the breath and the nervous system
- The cold response
- Herbal practice and oils
- How to build a full gus ceremony
How we work together
- I come to you and teach with my own material
- You provide the sauna and rooms and sell the places at your own price
- Participants receive reflection material, an exam and a diploma
- You gain gus masters with a shared standard and a new product to sell
- I bring oils and simple herbal props if you don't have your own
Internal or
open cohorts.
The programme adapts to your location, facilities and audience.
Internal cohorts
- Train your own staff
- Strengthen your team's expertise
- Create a shared standard and culture
- Increase wellbeing, pride and guest experience quality
- Option for tailored content
Open cohorts
- Sell training places to external participants
- Attract new guests and grow revenue
- I deliver the full training concept
- You handle sign-ups, participants and facilities
- Option for recurring cohorts and a lasting partnership
All participants receive a certificate from The In-Between Method on completion.
Choose the model
that fits you.
Training at your venue
- I deliver the training, material and exam
- You provide the facilities and find participants
- Suitable for internal and open cohorts
Training + marketing
- I deliver the training
- Help with communication, sales copy and marketing material
- Advice on audience and pricing
- Ideal if you want to sell external places
Strategic partner
- Long-term collaboration with several cohorts a year
- Joint marketing and event development
- Courses and events
- Tailored content and ongoing support
Let's create
the next gus together.
Want to know more about the training, pricing or a programme at your venue? Get in touch for an informal conversation. I travel throughout Denmark and abroad.
Email me